Who we are

Suggested text: Our website address is: https://flashe-bikes.com.

Comments

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An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

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Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

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Privacy Policy

Last Updated: May 11, 2026 | Flash E-Bikes – www.flashe-bikes.com

At Flash E-Bikes (“we”, “us”, “our”), accessible from www.flashe-bikes.com, we take your privacy very seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase an e-bike, scooter, or accessory, or interact with us. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our website.

1.1 Personal Information You Provide

Contact Information: Name, email address, phone number, billing address, shipping address.
Order Information: Products purchased (Surron, Talaria, Techtron, Harley Custom), transaction amount, payment method, order history, RMA and warranty claims.
Account Information: Username, password, account preferences, wishlist, product reviews.
Communication Information: Messages you send to support@flashe-bikes.com, live chat transcripts, call recordings, photos/videos you send for refund/returns verification.
Verification Information: For high-value orders, we may request ID verification to prevent fraud. This is deleted after verification.

1.2 Information Automatically Collected

Device Information: IP address, browser type, operating system, device type, screen resolution.
Usage Data: Pages visited, time spent on site, clicks, referral source, cart activity.
Cookies and Tracking: See Section 7 for details on cookies, pixels, and analytics.
Location Data: Approximate location based on IP address for shipping calculation and fraud prevention.

1.3 Payment Information

We do not store full credit card numbers on our servers. All payments are processed securely through third-party payment processors such as Stripe, PayPal, Shopify Payments, and Klarna. These processors are PCI-DSS compliant and encrypt your payment data. We only receive the last 4 digits and transaction status.

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders, including shipping, tracking, and delivery of e-bikes and scooters.
To process refunds, returns, and exchanges as described in our Refund, Returns and Shipping Policy – including the “tasted and identified” quality verification process.
To create and manage your Flash E-Bikes account.
To communicate with you about orders, shipping updates, warranty, and customer support.
To improve our website, products, and services – including analyzing which bikes (Ultra Bee, Light Bee X Red Edition, Techtron Ultra 6000) are most viewed.
To send you marketing emails, newsletters, and promotions (only if you opt-in). You can unsubscribe at any time.
To prevent fraud, theft, and chargebacks, especially for high-value electric bikes.
To comply with legal obligations, tax reporting, and customs documentation for international shipping.
To personalize your experience and show you relevant products and ads.

3. How We Share Your Information

We do not sell your personal information. We only share information with trusted third parties as necessary to run our business:

Shipping & Freight Partners: DPD, DHL, FedEx, UPS, pallet freight companies – to deliver your e-bike. They receive your name, address, phone, and email for delivery.
Payment Processors: Stripe, PayPal, Klarna, Shopify Payments to securely process payments.
Website & Analytics Providers: Shopify, Google Analytics, Meta Pixel, Klaviyo for website hosting, analytics, and email marketing.
Customer Support Tools: Gorgias, WhatsApp, Zendesk to manage support tickets.
Legal & Compliance: If required by law, court order, or to protect our rights, we may disclose information to authorities, customs, or legal counsel.

4. Legal Basis For Processing (For EU / UK Users – GDPR)

If you are from the European Economic Area (EEA) or UK, our legal basis for collecting and using personal information depends on the information and context:

Contract: Processing is necessary to fulfill your order and our Refund/Returns/Shipping obligations.
Legitimate Interest: To improve our services, prevent fraud, and secure our website.
Consent: For marketing emails and non-essential cookies. You can withdraw consent at any time.
Legal Obligation: To comply with tax, customs, and consumer law.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law:

Order records: 6 years for tax and warranty purposes (UK HMRC requirement).
Account data: Until you delete your account.
Support communications and RMA photos/videos: 2 years after resolution.
Marketing data: Until you unsubscribe or request deletion.
Cookies: See cookie expiry in Section 7.

6. Your Privacy Rights

6.1 For All Users

You have the right to:

Access the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your data (subject to legal retention requirements).
Object to processing or request restriction of processing.
Opt-out of marketing at any time via unsubscribe link.

6.2 For EU / UK Users (GDPR)

You have the additional right to data portability and to lodge a complaint with your local supervisory authority (e.g., ICO in the UK).

6.3 For California Users (CCPA / CPRA)

California residents have the right to know what personal information we collect, the right to delete, the right to opt-out of sale (we do not sell data), and the right to non-discrimination. To exercise these rights, email privacy@flashe-bikes.com.

7. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to improve your browsing experience.

Type	Purpose	Example
Essential Cookies	Required for website to function, cart, checkout, account login.	Shopify cart, session cookies
Analytics Cookies	Help us understand how visitors use our site – which bikes are viewed most.	Google Analytics _ga, _gid
Marketing Cookies	Used to show relevant ads for Flash E-Bikes on Facebook, Instagram, Google.	Meta Pixel _fbp, Google Ads
Functional Cookies	Remember your preferences, language, wishlist.	Shopify preferences

You can control cookies through your browser settings. Disabling essential cookies may affect checkout functionality.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

SSL / TLS encryption for all data transmitted on www.flashe-bikes.com (https).
PCI-DSS compliant payment processing – we never store full card numbers.
Secure servers and limited access to personal data – only authorized staff can access order data.
Regular security scans and malware monitoring.
Two-factor authentication for admin access.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. Our e-bikes and e-scooters are not toys and require adult supervision. If we learn we have collected data from a child under 16 without parental consent, we will delete it promptly. If you believe a child has provided us information, contact us at privacy@flashe-bikes.com.

10. International Data Transfers

We are based in the United Kingdom. Your information may be transferred to and processed in the United States, EU, and other countries where our service providers operate. When transferring data outside the UK/EEA, we use Standard Contractual Clauses and ensure adequate safeguards.

11. Third-Party Links

Our website may contain links to third-party sites such as Instagram (@brendanjproductions96, @mcp_motorcyclepark), YouTube reviews, or payment gateways. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

12. Marketing Communications

If you opt-in to our newsletter, we may send you:

New arrivals – e.g., Surron Ultra Bee Black Stealth, Red Light Bee X Renthal Edition, Techtron Ultra 6000.
Special offers, discounts, and pre-order alerts.
Tips for e-bike maintenance and battery care.

You can opt-out at any time by clicking “unsubscribe” in the email or contacting us. We will not spam you.

13. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business operations. We will post the updated policy on this page with a new “Last Updated” date. For material changes, we will notify you via email or a prominent notice on our website. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Flash E-Bikes
Data Protection Officer
Website: www.flashe-bikes.com
Email: privacy@flashe-bikes.com / support@flashe-bikes.com
Phone: +44 (0) 123 456 7890
Address: Flash E-Bikes Ltd, Unit 5 E-Bike Park, London, UK
Hours: Monday – Saturday, 9am – 6pm GMT

We are committed to resolving any privacy concerns quickly and fairly. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local data protection authority.